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  2. Rüdiger Schütz

Rüdiger Schütz

CV

Rüdiger Schütz, studied German Languages (Linguistics) at the University of Duisburg/Essen. After finishing his university education first he worked at the publisher Data Becker, Düsseldorf, where he was responsible for leading the department of product management for language teaching software. Since 1996 he is leading a dept. of the development of electronic media at Müller Medien, comprising the topics thesaurus management, web analytics, semantics and SEO. He is part of several task forces for the Yellow Pages and White Pages Germany contributing tools, thesauri and dictionaries for those directories. Beyond that he holds a lectureship in Linguistics at the University of Duisburg/Essen.

Talks

  • 2019: Classification of customer data into business categories - based on machine learning vs. a rule-based semantic approach
  • 2015: Semantics as a driver for improving ad conversion
Rüdiger Schütz's picture

Web analytics and taxonomy consulting

Müller Medien GmbH & Co. KG
http://www.mueller-medien.com
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