[A]

[A] is the Content Intelligence Service, transforming omnichannel publishing. Clients rely on [A] to orchestrate the content strategy, engineering, and operations that power intelligent, personalized customer experiences. Author, manage and deliver the content that fuels context-driven Intelligent Customer Experiences

Intelligent Customer Experiences (ICX) are uniquely-assembled interactions between an organization and a customer. These new-era experiences deliver meaningful and useful content across channels, reducing the manual effort and transaction friction for consumers. When content intelligence grows, experiences can become:

• Omnichannel - Assembling content modules into orchestrated unique customer experiences across multiple channels, platforms, and devices.
• Contextual -  Listening to and understanding a customer’s context and making that customer data available to real-time sessions. Bringing together relevant modular content from a content pool to meet customers in their required formats and views. 
• Fluid - Flowing across a complete content supply chain and a Customer Experience (CX) and martech software stack, and into multiple interfaces and renderings with minimal rework. 
• Automated - Responding using conditional logic to facilitate instant and long-term customer journeys, without human intervention. Connecting with robot consumers of structured data.
• Conversational - Connecting with customers via intent and response interactions, including chatbots and voice interfaces, facilitated by a combination of human and machine intelligence.